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 | March 2009 | | Dear Mr. Paley | | Letter from our GM |  | | Welcome to the Next Generation of Media Offerings | Introducing our redesigned newsletter - now with greater content to engage, inform and inspire you. Our latest design will further align to the Microsoft Advertising brand promise: focusing on Performance, Insight and Expertise.
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| | | Performance | | | Rich Media Impacts Awareness, Conversions, Engagement | More and more advertisers are demanding quantifiable measures of Rich Media's return on investment. Three recent studies provide strong evidence to show how Rich Media captures attention, raises recall and converts views into purchases.
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| | | Viewpoint | | | Year of Digital | The economic downturn will bring great challenges to businesses across all industries and markets. Past observations suggest that marketing and advertising budgets have often been hit the hardest. Will 2009 change history? One of Asia's top digital thinkers shares his insights regarding issues affecting the advertising industry today.
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| | | Insight & Expertise | | MSN/Windows Live Users Welcome FMCG Online Ads with Open Arms
New research shows that over half of MSN and Windows Live users polled across 11 countries in Asia Pacific cite the internet as the greatest influence in their purchase decisions of FMCG products. See why the internet came out as their first source for information, even over television. | Unilever Lathers Up Excitement with Windows Live™ Messenger Personal Expressions
Brand giant Unilever India has maximized the potential of online marketing by getting 150,000 Windows Live Messenger users to download special emoticons, customizable characters and dynamic displays on Windows Live Messenger. | | Read the full article | Read the full article | | | Other News | | | | Sales Contact | | | Karen Chia | Head of Multinational Sales, Asia
Microsoft Advertising
(T) (65) 6888 8555
(E) kchia@microsoft.com
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