| July 2009 |
| Dear Mr. Paley |
| Engagement |
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| Cannes…We brought it to Asia and we delivered it! | This year’s Cannes Lions delivered another fantastic line-up of speakers to inspire, educate and entertain delegates. For the first time ever, Microsoft Advertising brought the event to industry professionals around the globe through a dedicated Cannes community site, complete with live Twitter feeds, Facebook posts and expert blogs. As Cyber Lions sponsor, Microsoft Advertising’s events explored pushing creative boundaries in digital media and stimulating debate on the future of advertising.
Take a look at the highlights 
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| Insight |
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| Top 5 reasons why luxury brands should advertise online | Online advertising is under-utilized in luxury brands' marketing strategies and has a vital role to play in ensuring competitiveness in the current economic downturn. Microsoft Advertising's latest Lovers of Luxury research reveals a strong appetite amongst luxury consumers for greater engagement with brands in the digital space and here are the reasons why.
Read the full article
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| Performance |
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| A Portable winner for Lenovo | Lenovo launched an innovative marketing campaign with us to increase awareness of its IdealPad S10 netbooks. One of the core elements in the campaign was Windows Live Messenger Personal Expressions, which were designed to give advertisers control over branded elements including winks, emoticons, backgrounds and display pictures. The campaign successfully achieved an increase in awareness and sales of S10 netbook models in Southeast Asia.
Read the full case study
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| Expertise |
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| Get your own Bing experience! | Here at Microsoft we think your internet experience should be more about discovery and less about spending time searching. Bing is our new Search experience which will change the way people look for information online. Bing is still in beta in Asia, and it marks the start of our long-term investment to improving search technology and delivering a richer online experience.
If you'd like to get a sneak preview of our new search experience, click here to check out Bing in the US.
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| V-Note | | Viewpoint |
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Unlock the potential of Asia digital creativity
Over the past few months, we have seen a series of great industry events dedicated for creative advertising. Richard shares his views on why he believes Asia will be the future hub of digital advertising creativity. | Social influence marketing in China
In addition to networking, social media is often regarded as a source to validate information for Chinese netizens. What are the implications beyond this to brand marketers? Royce Lee from Razorfish Greater China shares his insights. | | Watch the video now | Read the full article | |
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| Other News |
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| Sales Contacts |
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| Nancy Willis | Regional Sales Manager, Multinational Sales, North Asia
Microsoft Advertising
(T) (852) 2804 4101
(E) nwillis@microsoft.com
| | Richard Huggins | APS Director, Southeast Asia
Microsoft Advertising
(T) (65) 6888 7120
(E) rhuggins@microsoft.com
| | Forward to Friends: | Think your friends or colleagues may be interested? Forward here | |
