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| | | | | Dear Mr. Paley | | Richard Dunmall Shares His Views On Ad Opportunities In Asia | | In an interview with David Ketchum, Chairman of the Asia Digital Marketing Association, our new Head of Greater Asia Pacific Advertising & Publishing Sales Richard Dunmall talks about the challenges and opportunities in our region and his ambitions for Microsoft Advertising. | | | | | | | | | | | | | | | | The Right Time to Reach a New Generation of Video Viewers Online | With content consumed across multiple screens, an even greater diversity of content can now easily be shared amongst a growing online audience via a simple click on Messenger TV. Along with MSN Video, MSN’s latest dedicated online video channel, Windows Live Messenger presents a truly shared experience of TV viewing with the connected spirit of online. | | | | | | | | MINI Cooper Campaign Proves Popular with Taiwan White Collar Professionals | Not quite small enough for a stocking, but the MINI Cooper made many Christmas lists in 2007. By using Windows Live Messenger for a large-scale promotion between Christmas 2007 and the eve of 2008, MINI Cooper engaged white-collar professionals during working hours to promote and generate car sales. | | | | | | | | A Luxurious Digital Experience | A major global study of luxury lovers released by Microsoft Advertising reveals the internet’s role in deepening relationships with brands. The study shows the potential of online in pushing key purchase drivers in luxury marketing solutions. | | | | | | | | | | | | | | 1. | Microsoft's MSN Took a Bold Step on the Mainland with a Daring Market Details... | 2. | Microsoft Advertising MOUSE Awards 2009 Details... | 3. | Ninemsn Launches Advertising on Mobile Hotmail and Messenger Details... | | | | | | 1. | Casbaa Convention 2008 (28-30 Oct, Hong Kong, PRC) Details...
| 2. | Brand Couture Congress (18-19 Nov, Singapore) Details...
| 3. | Asia Pacific PR Awards 2008 (20 Nov, Hong Kong, PRC) Details...
| | | | | | 1. | Adidas China Gains Glory with MSN Homepage Olympic Brand Campaign Details... | 2. | Dell Japan Strikes Audience with Power, Performance and Design on MSN Homepage Ad Details... | 3. | Canon Korea Captures Every Second and Makes It Count on Windows Live Messenger Half Banner Ad Details... | | | | | | | | | | | Karen Chia Head of Multinational Sales, Asia, Microsoft Advertising (T) +65 6882 8555 (E) kchia@microsoft.com | | | Refer to Friends | | Think your friends or colleagues may be interested? Click here | | | |
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